Korea has been called "the Land of the Morning Calm". In spite of numerous invasions and pressures from neighboring powers through her long history of over 5,000years, we have maintained our identity as a nation with unique culture due to our characteristic blend of toughness and tenacity.

Most foreigners familiar with Chinese and Japanese culture are apt to think that is similar to those countries. But it is different from the strong, bold aspects of Chinese culture and from the skilful, artificial aspects of Japanese culture.

The Korean culture is characterized by its quality of being in accord with nature. This means that there is no excess and the right materials are selected in harmony with the surroundings. It is based on attitude respecting nature. And humor is another character which is derived from their appreciation for nature and affection-free-work of culture.